Tourists pose for photos at a scenic area in Sanya, south China's Hainan Province, Jan. 1, 2026. (Photo by Li Xueshi/Xinhua)

BEIJING, Jan. 3 (Xinhua) -- This New Year holiday sees Chinese travelers heading to diverse winter destinations, seeking everything from northeastern ice and snow to southern sunshine and tropical beaches.

From the snowy peaks of the northeast to the tropical shores of the south, Chinese travelers are actively shaping a new map of winter tourism. Behind the variety in travel choices lies a broader effort: local tourism industries are actively transforming unique regional resources into distinctive experiences. This drive to upgrade and diversify offerings aims to meet the growing public demand for high-quality holidays, reflecting the vast potential of China's domestic tourism market.

China has specified the goal and measures to develop a broader range of high-grade tourism products and improve the quality of tourism services, aiming to boost the country's tourism sector, according to the Recommendations of the Central Committee of the Communist Party of China for Formulating the 15th Five-Year Plan (2026-2030) for National Economic and Social Development.

Tourists take photos at an ancient hamlet in Jinghong, southwest China's Yunnan Province on Jan. 2, 2026. (Photo by Li Yunsheng/Xinhua)

An aerial drone photo taken on Jan. 2, 2026 shows visitors exploring a giant maze made of ice and snow in Tongjiang, northeast China's Heilongjiang Province. (Photo by Liu Wanping/Xinhua)

A folk artist is pictured during "bianlian," a face-changing performance featured in Sichuan Opera, in Taierzhuang ancient town of Zaozhuang, east China's Shandong Province, Jan. 1, 2026. (Photo by Sun Zhongzhe/Xinhua)

Tourists visit the Longmen Grottoes scenic spot in Luoyang City, central China's Henan Province on Jan. 2, 2026. (Photo by Li Weichao/Xinhua)

People visit an exhibition themed on nianhua, a type of centuries-old Chinese woodcut New Year picture, at the Shijiazhuang Art Museum in Shijiazhuang, north China's Hebei Province, Jan. 2, 2026. Diverse exhibitions staged at museums, galleries and other cultural institutions across the country have greatly enriched people's life during the New Year holiday. (Photo by Chen Qibao/Xinhua)

A tourist plays a "water to ice" game by splashing water into the cold air by the Halha River in the city of Arxan of Hinggan League, north China's Inner Mongolia Autonomous Region, Jan. 1, 2026. (Photo by Wang Zheng/Xinhua)

People holding electronic Kongming lanterns wait for the sunrise at a scenic area of Helan Mountain in Yinchuan, northwest China's Ningxia Hui Autonomous Region, on Jan. 1, 2026. (Xinhua/Feng Kaihua)

A drone photo taken on Jan. 1, 2026 shows a fireworks show in Xiangyang, central China's Hubei Province. (Photo by Yang Dong/Xinhua)

Children check out a poster for the movie "Zootopia II" at a cinema in Hai'an, east China's Jiangsu Province on Jan. 2, 2026. (Photo by Gu Binbin/Xinhua)

An aerial drone photo taken on Jan. 1, 2026 shows the Astor Hotel Tianjin standing in the Jiefang North Road historical and cultural block in Tianjin, north China. (Xinhua/Zhao Zishuo)

A performer dressed in a mermaid costume greets visitors at an ocean park in east China's Shanghai on Jan. 1, 2026. (Xinhua/Wang Xiang)■

编辑：韩睿